Position Overview

We are seeking a highly creative and strategic Social Content Creator to shape and execute our global social media presence. This role is responsible for developing visually refined, culturally sensitive, and brand-aligned content that communicates elegance, craftsmanship, and modern femininity.

You will help elevate TINH Atelier’s digital storytelling across international markets.

Key Responsibilities

1. Content Strategy & Planning

• Develop monthly content calendars aligned with collection launches, seasonal campaigns, and brand storytelling.

• Conceptualize content pillars (editorial, craftsmanship, behind-the-scenes, styling, brand philosophy, community features).

• Ensure all content reflects TINH Atelier’s refined tone and understated luxury positioning.

2. Content Creation (Visual & Copy)

• Create high-quality photo and video content for Instagram, TikTok, Pinterest, Facebook, and emerging platforms.

• Produce short-form video (Reels/TikTok) that feels elevated and artistic — not trend-driven in a mass-market way.

• Write captions and storytelling copy with a polished, poetic, and globally appealing tone.

• Maintain visual consistency in color palette, typography, mood, and composition.

3. Creative Direction Support

• Collaborate with photographers, stylists, and creative partners (remote or on-site when needed).

• Contribute ideas for lookbooks, campaign shoots, and editorial concepts.

• Translate brand identity into mood boards and creative briefs.

4. Community & Growth

• Engage thoughtfully with a global audience.

• Identify relevant conversations in fashion, art, and culture.

• Monitor performance metrics (engagement, reach, saves, conversion signals) and optimize accordingly.
  
  

Experience & Skills

• 3+ years of experience in social content creation for fashion, luxury, or lifestyle brands.

• Strong understanding of visual storytelling, composition, and aesthetic curation.

• Excellent English writing skills with a refined and elegant tone.

• Experience creating short-form video content.

• Proficiency in tools such as Adobe Creative Suite, Canva, CapCut, or similar.

• Understanding of global fashion audiences and digital consumer behavior.

Aesthetic Sensibility

• Appreciation for craftsmanship, heritage, and cultural storytelling.

• Ability to create content that feels timeless rather than trend-dependent.

• Strong taste level aligned with minimalist, sophisticated fashion brands.

Personal Qualities

• Self-driven and highly organized in a remote environment.

• Detail-oriented with a strong sense of brand consistency.

• Culturally aware and globally minded.

• Passionate about fashion, art, and refined design.

Why Join Us

• Be part of a growing global fashion brand rooted in cultural depth and artistic integrity.

• Work remotely with creative freedom and ownership.

• Contribute to shaping an international brand voice.

• Opportunity for long-term collaboration and creative growth.

Please send to hra@tinhatelier.com

• Your CV

• Portfolio (social media links or content samples)

• A short note explaining why your aesthetic aligns with TINH Atelier

Subject line: Social Content Creator – [Your Name]

We welcome applicants worldwide.